Digital Media Strategies

In the modern age, advertising can no longer rely on anything else but social media and the search engine itself. Speaking of advertising, we first must make a difference between several sorts of digital advertising, where the most important and the most common types are these: Native Advertising, Display Advertising, Push Notification Ads and Content Advertising. Today, we will try to explain what the Native Advertising stands for, and to make your life easier with the definition of it, examples and the way of applying this kind of advertising.

If you decide to ask google about this topic, chances are pretty big that you will get numerous definitions and a lot of disagreement between the authors of all kinds of posts related to Native Advertising. Doing a vast research, we have concluded one thing - definition for this term does exist and it goes like this - Native advertising is paid advertising where the ad matches the form, feel and function of the content of the media on which it appears. That's probably the most accurate definition of this term and by the definition itself, you can have an idea what this is all about.

Because of the fact that Native Ad looks like the content itself, one almost unsolvable conundrum appears here: If a native ad looks like regular content, rather than a display ad, then readers may not realize they are consuming a paid advertisement. And yeah, this is real life struggle. But, let us show you the trick! You can easily recognize the Native Ad and distinguish it from the content itself by the notes near the ad (for example: recommended for you or suggested post are the clear signs that you are looking at the Native Ad.

Do we have to mention that the online marketers increasingly turning to Native Advertising? Why? The answer is simple - Native Advertising WORKS! All kinds of researchers have proven that this type of online advertising is probably the best there is! Consumers look at native ads 53% more than display ads. Also, Native advertising is the best way to fight and ad fatigue (Ad fatigue is what happens when the audience gets bored with seeing ads. After a while, they simply stop paying attention). Last, but not the least, even if costumers know that the Native Advertising is paid content and in one hand showed to them against their will, they do not care! Because it blends in the content flow perfectly and does not interrupt their actions at all.

What about the question how do Native advertising fit in a Content Marketing Strategy?

Let’s just say that native advertising can be leveraged to overcome many of the hurdles facing content marketers today. As marketers know, even compelling, high-quality content can struggle to find an audience.
These days, more than 90% of publishers have native offerings, and those offerings are a great way to amplify the reach of the content you are producing.

To conclude, Consumers are well aware that they are viewing a form of advertising, however, native ads still have a significant effect on purchase behavior.

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